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Spend over time
Bookings over time
Campaign performance master — one row per campaign, all metrics fused
| Client |
Campaign |
Campaign ID |
Offer |
Spend |
Leads |
CPL |
Calls |
Pickup % |
Bookings |
CPB |
Showed |
CPS |
Lead→Book % |
Per-client performance
| Client |
Spend |
Leads |
Bookings |
Showed |
CPL |
CPB |
Calls |
Speed-to-lead |
Per-offer breakdown
| Offer |
Spend |
Leads |
Bookings |
CPL |
CPB |
Lead→Book % |
Lead campaigns breakdown
| Channel |
Campaign / Form |
Offers (lead count) |
Spend |
Leads |
Bookings |
CPL |
Lead→Book % |
Booking attribution — which ads drove each booking
| Channel |
Campaign / Form |
Offer |
Bookings |
Showed |
Show % |